I'm Rory Smith, a UI/UX Designer specializing in connecting people and ideas, based in Dundee, UK.
I'm Rory Smith, a UI/UX Designer specializing in connecting people and ideas, based in Dundee, UK.
I thrive on crafting intuitive, engaging digital experiences that balance functionality with emotion. Fascinated by the evolving role of Artificial Intelligence in design, I explore how it can amplify creativity, elevate user experiences, and spark meaningful innovation.
Selected projects
Take a look at some of my favourite projects - each one a blend of creativity, care, and purposeful design.
Expert feedback
Explore feedback and recognition from mentors and peers who have supported and observed my professional development.
Brian McNicoll
Head of Entrepreneurship, Dundee & Founder of 532 Design
“Rory is a pleasure to work with, reliable, professional and a very skilled interaction designer. As well as delivering the graphical requirements for our games, Rory has also consistently been able to feed into game design discussion with confidence and ability. He is a top emerging designer that has made a huge impact on our launch product Crowd Legends: Football.”
Jamie Stein
Freelance Lead/Senior Design Specialist
"Rory has been an incredible support and far exceeded my expectations of a student designer. His sharp attention to detail goes well beyond his years and experience. Rory brings a thoughtful, grounded and quietly confident approach to his work, and he’s never afraid to share his ideas in a constructive and collaborative way. He’d be a real asset to any design team looking for a graduate or junior designer."
Fin Tams-Gray
Designer & Supervisor
"Rory is an excellent interaction designer. His empathy-driven and human-centred approach to his Honours project, Naya - which I supervised - showcases his expertise in designing interfaces and digital experiences. I particularly appreciated how he leveraged diverse research and user testing methods to navigate an evolving digital landscape."
Bryce Lumsden
Digital Interaction Designer
" Rory is great to work with - he brings fresh ideas, reliability, and positive energy to every project. He makes you feel truly heard and always offers thoughtful, insightful feedback. Collaborating with him is a pleasure; it's rare to find someone so hardworking, driven, and genuinely invested in doing great work."
Brian McNicoll
Head of Entrepreneurship, Dundee & Founder of 532 Design
“Rory is a pleasure to work with, reliable, professional and a very skilled interaction designer. As well as delivering the graphical requirements for our games, Rory has also consistently been able to feed into game design discussion with confidence and ability. He is a top emerging designer that has made a huge impact on our launch product Crowd Legends: Football.”
Jamie Stein
Freelance Lead/Senior Design Specialist
"Rory has been an incredible support and far exceeded my expectations of a student designer. His sharp attention to detail goes well beyond his years and experience. Rory brings a thoughtful, grounded and quietly confident approach to his work, and he’s never afraid to share his ideas in a constructive and collaborative way. He’d be a real asset to any design team looking for a graduate or junior designer."
Fin Tams-Gray
Designer & Supervisor
"Rory is an excellent interaction designer. His empathy-driven and human-centred approach to his Honours project, Naya - which I supervised - showcases his expertise in designing interfaces and digital experiences. I particularly appreciated how he leveraged diverse research and user testing methods to navigate an evolving digital landscape."
Bryce Lumsden
Digital Interaction Designer
" Rory is great to work with - he brings fresh ideas, reliability, and positive energy to every project. He makes you feel truly heard and always offers thoughtful, insightful feedback. Collaborating with him is a pleasure; it's rare to find someone so hardworking, driven, and genuinely invested in doing great work."
Brian McNicoll
Head of Entrepreneurship, Dundee & Founder of 532 Design
“Rory is a pleasure to work with, reliable, professional and a very skilled interaction designer. As well as delivering the graphical requirements for our games, Rory has also consistently been able to feed into game design discussion with confidence and ability. He is a top emerging designer that has made a huge impact on our launch product Crowd Legends: Football.”
Jamie Stein
Freelance Lead/Senior Design Specialist
"Rory has been an incredible support and far exceeded my expectations of a student designer. His sharp attention to detail goes well beyond his years and experience. Rory brings a thoughtful, grounded and quietly confident approach to his work, and he’s never afraid to share his ideas in a constructive and collaborative way. He’d be a real asset to any design team looking for a graduate or junior designer."
Fin Tams-Gray
Designer & Supervisor
"Rory is an excellent interaction designer. His empathy-driven and human-centred approach to his Honours project, Naya - which I supervised - showcases his expertise in designing interfaces and digital experiences. I particularly appreciated how he leveraged diverse research and user testing methods to navigate an evolving digital landscape."
Bryce Lumsden
Digital Interaction Designer
" Rory is great to work with - he brings fresh ideas, reliability, and positive energy to every project. He makes you feel truly heard and always offers thoughtful, insightful feedback. Collaborating with him is a pleasure; it's rare to find someone so hardworking, driven, and genuinely invested in doing great work."
Brian McNicoll
Head of Entrepreneurship, Dundee & Founder of 532 Design
“Rory is a pleasure to work with, reliable, professional and a very skilled interaction designer. As well as delivering the graphical requirements for our games, Rory has also consistently been able to feed into game design discussion with confidence and ability. He is a top emerging designer that has made a huge impact on our launch product Crowd Legends: Football.”
Jamie Stein
Freelance Lead/Senior Design Specialist
"Rory has been an incredible support and far exceeded my expectations of a student designer. His sharp attention to detail goes well beyond his years and experience. Rory brings a thoughtful, grounded and quietly confident approach to his work, and he’s never afraid to share his ideas in a constructive and collaborative way. He’d be a real asset to any design team looking for a graduate or junior designer."
Fin Tams-Gray
Designer & Supervisor
"Rory is an excellent interaction designer. His empathy-driven and human-centred approach to his Honours project, Naya - which I supervised - showcases his expertise in designing interfaces and digital experiences. I particularly appreciated how he leveraged diverse research and user testing methods to navigate an evolving digital landscape."
Bryce Lumsden
Digital Interaction Designer
" Rory is great to work with - he brings fresh ideas, reliability, and positive energy to every project. He makes you feel truly heard and always offers thoughtful, insightful feedback. Collaborating with him is a pleasure; it's rare to find someone so hardworking, driven, and genuinely invested in doing great work."
Brian McNicoll
Head of Entrepreneurship, Dundee & Founder of 532 Design
“Rory is a pleasure to work with, reliable, professional and a very skilled interaction designer. As well as delivering the graphical requirements for our games, Rory has also consistently been able to feed into game design discussion with confidence and ability. He is a top emerging designer that has made a huge impact on our launch product Crowd Legends: Football.”
Jamie Stein
Freelance Lead/Senior Design Specialist
"Rory has been an incredible support and far exceeded my expectations of a student designer. His sharp attention to detail goes well beyond his years and experience. Rory brings a thoughtful, grounded and quietly confident approach to his work, and he’s never afraid to share his ideas in a constructive and collaborative way. He’d be a real asset to any design team looking for a graduate or junior designer."
Fin Tams-Gray
Designer & Supervisor
"Rory is an excellent interaction designer. His empathy-driven and human-centred approach to his Honours project, Naya - which I supervised - showcases his expertise in designing interfaces and digital experiences. I particularly appreciated how he leveraged diverse research and user testing methods to navigate an evolving digital landscape."
Bryce Lumsden
Digital Interaction Designer
" Rory is great to work with - he brings fresh ideas, reliability, and positive energy to every project. He makes you feel truly heard and always offers thoughtful, insightful feedback. Collaborating with him is a pleasure; it's rare to find someone so hardworking, driven, and genuinely invested in doing great work."
Brian McNicoll
Head of Entrepreneurship, Dundee & Founder of 532 Design
“Rory is a pleasure to work with, reliable, professional and a very skilled interaction designer. As well as delivering the graphical requirements for our games, Rory has also consistently been able to feed into game design discussion with confidence and ability. He is a top emerging designer that has made a huge impact on our launch product Crowd Legends: Football.”
Jamie Stein
Freelance Lead/Senior Design Specialist
"Rory has been an incredible support and far exceeded my expectations of a student designer. His sharp attention to detail goes well beyond his years and experience. Rory brings a thoughtful, grounded and quietly confident approach to his work, and he’s never afraid to share his ideas in a constructive and collaborative way. He’d be a real asset to any design team looking for a graduate or junior designer."
Fin Tams-Gray
Designer & Supervisor
"Rory is an excellent interaction designer. His empathy-driven and human-centred approach to his Honours project, Naya - which I supervised - showcases his expertise in designing interfaces and digital experiences. I particularly appreciated how he leveraged diverse research and user testing methods to navigate an evolving digital landscape."
Bryce Lumsden
Digital Interaction Designer
" Rory is great to work with - he brings fresh ideas, reliability, and positive energy to every project. He makes you feel truly heard and always offers thoughtful, insightful feedback. Collaborating with him is a pleasure; it's rare to find someone so hardworking, driven, and genuinely invested in doing great work."
Brian McNicoll
Head of Entrepreneurship, Dundee & Founder of 532 Design
“Rory is a pleasure to work with, reliable, professional and a very skilled interaction designer. As well as delivering the graphical requirements for our games, Rory has also consistently been able to feed into game design discussion with confidence and ability. He is a top emerging designer that has made a huge impact on our launch product Crowd Legends: Football.”
Jamie Stein
Freelance Lead/Senior Design Specialist
"Rory has been an incredible support and far exceeded my expectations of a student designer. His sharp attention to detail goes well beyond his years and experience. Rory brings a thoughtful, grounded and quietly confident approach to his work, and he’s never afraid to share his ideas in a constructive and collaborative way. He’d be a real asset to any design team looking for a graduate or junior designer."
Fin Tams-Gray
Designer & Supervisor
"Rory is an excellent interaction designer. His empathy-driven and human-centred approach to his Honours project, Naya - which I supervised - showcases his expertise in designing interfaces and digital experiences. I particularly appreciated how he leveraged diverse research and user testing methods to navigate an evolving digital landscape."
Bryce Lumsden
Digital Interaction Designer
" Rory is great to work with - he brings fresh ideas, reliability, and positive energy to every project. He makes you feel truly heard and always offers thoughtful, insightful feedback. Collaborating with him is a pleasure; it's rare to find someone so hardworking, driven, and genuinely invested in doing great work."
Brian McNicoll
Head of Entrepreneurship, Dundee & Founder of 532 Design
“Rory is a pleasure to work with, reliable, professional and a very skilled interaction designer. As well as delivering the graphical requirements for our games, Rory has also consistently been able to feed into game design discussion with confidence and ability. He is a top emerging designer that has made a huge impact on our launch product Crowd Legends: Football.”
Jamie Stein
Freelance Lead/Senior Design Specialist
"Rory has been an incredible support and far exceeded my expectations of a student designer. His sharp attention to detail goes well beyond his years and experience. Rory brings a thoughtful, grounded and quietly confident approach to his work, and he’s never afraid to share his ideas in a constructive and collaborative way. He’d be a real asset to any design team looking for a graduate or junior designer."
Fin Tams-Gray
Designer & Supervisor
"Rory is an excellent interaction designer. His empathy-driven and human-centred approach to his Honours project, Naya - which I supervised - showcases his expertise in designing interfaces and digital experiences. I particularly appreciated how he leveraged diverse research and user testing methods to navigate an evolving digital landscape."
Bryce Lumsden
Digital Interaction Designer
" Rory is great to work with - he brings fresh ideas, reliability, and positive energy to every project. He makes you feel truly heard and always offers thoughtful, insightful feedback. Collaborating with him is a pleasure; it's rare to find someone so hardworking, driven, and genuinely invested in doing great work."
Brian McNicoll
Head of Entrepreneurship, Dundee & Founder of 532 Design
“Rory is a pleasure to work with, reliable, professional and a very skilled interaction designer. As well as delivering the graphical requirements for our games, Rory has also consistently been able to feed into game design discussion with confidence and ability. He is a top emerging designer that has made a huge impact on our launch product Crowd Legends: Football.”
Jamie Stein
Freelance Lead/Senior Design Specialist
"Rory has been an incredible support and far exceeded my expectations of a student designer. His sharp attention to detail goes well beyond his years and experience. Rory brings a thoughtful, grounded and quietly confident approach to his work, and he’s never afraid to share his ideas in a constructive and collaborative way. He’d be a real asset to any design team looking for a graduate or junior designer."
Fin Tams-Gray
Designer & Supervisor
"Rory is an excellent interaction designer. His empathy-driven and human-centred approach to his Honours project, Naya - which I supervised - showcases his expertise in designing interfaces and digital experiences. I particularly appreciated how he leveraged diverse research and user testing methods to navigate an evolving digital landscape."
Bryce Lumsden
Digital Interaction Designer
" Rory is great to work with - he brings fresh ideas, reliability, and positive energy to every project. He makes you feel truly heard and always offers thoughtful, insightful feedback. Collaborating with him is a pleasure; it's rare to find someone so hardworking, driven, and genuinely invested in doing great work."
Brian McNicoll
Head of Entrepreneurship, Dundee & Founder of 532 Design
“Rory is a pleasure to work with, reliable, professional and a very skilled interaction designer. As well as delivering the graphical requirements for our games, Rory has also consistently been able to feed into game design discussion with confidence and ability. He is a top emerging designer that has made a huge impact on our launch product Crowd Legends: Football.”
Jamie Stein
Freelance Lead/Senior Design Specialist
"Rory has been an incredible support and far exceeded my expectations of a student designer. His sharp attention to detail goes well beyond his years and experience. Rory brings a thoughtful, grounded and quietly confident approach to his work, and he’s never afraid to share his ideas in a constructive and collaborative way. He’d be a real asset to any design team looking for a graduate or junior designer."
Fin Tams-Gray
Designer & Supervisor
"Rory is an excellent interaction designer. His empathy-driven and human-centred approach to his Honours project, Naya - which I supervised - showcases his expertise in designing interfaces and digital experiences. I particularly appreciated how he leveraged diverse research and user testing methods to navigate an evolving digital landscape."
Bryce Lumsden
Digital Interaction Designer
" Rory is great to work with - he brings fresh ideas, reliability, and positive energy to every project. He makes you feel truly heard and always offers thoughtful, insightful feedback. Collaborating with him is a pleasure; it's rare to find someone so hardworking, driven, and genuinely invested in doing great work."
Brian McNicoll
Head of Entrepreneurship, Dundee & Founder of 532 Design
“Rory is a pleasure to work with, reliable, professional and a very skilled interaction designer. As well as delivering the graphical requirements for our games, Rory has also consistently been able to feed into game design discussion with confidence and ability. He is a top emerging designer that has made a huge impact on our launch product Crowd Legends: Football.”
Jamie Stein
Freelance Lead/Senior Design Specialist
"Rory has been an incredible support and far exceeded my expectations of a student designer. His sharp attention to detail goes well beyond his years and experience. Rory brings a thoughtful, grounded and quietly confident approach to his work, and he’s never afraid to share his ideas in a constructive and collaborative way. He’d be a real asset to any design team looking for a graduate or junior designer."
Fin Tams-Gray
Designer & Supervisor
"Rory is an excellent interaction designer. His empathy-driven and human-centred approach to his Honours project, Naya - which I supervised - showcases his expertise in designing interfaces and digital experiences. I particularly appreciated how he leveraged diverse research and user testing methods to navigate an evolving digital landscape."
Bryce Lumsden
Digital Interaction Designer
" Rory is great to work with - he brings fresh ideas, reliability, and positive energy to every project. He makes you feel truly heard and always offers thoughtful, insightful feedback. Collaborating with him is a pleasure; it's rare to find someone so hardworking, driven, and genuinely invested in doing great work."
Brian McNicoll
Head of Entrepreneurship, Dundee & Founder of 532 Design
“Rory is a pleasure to work with, reliable, professional and a very skilled interaction designer. As well as delivering the graphical requirements for our games, Rory has also consistently been able to feed into game design discussion with confidence and ability. He is a top emerging designer that has made a huge impact on our launch product Crowd Legends: Football.”
Jamie Stein
Freelance Lead/Senior Design Specialist
"Rory has been an incredible support and far exceeded my expectations of a student designer. His sharp attention to detail goes well beyond his years and experience. Rory brings a thoughtful, grounded and quietly confident approach to his work, and he’s never afraid to share his ideas in a constructive and collaborative way. He’d be a real asset to any design team looking for a graduate or junior designer."
Fin Tams-Gray
Designer & Supervisor
"Rory is an excellent interaction designer. His empathy-driven and human-centred approach to his Honours project, Naya - which I supervised - showcases his expertise in designing interfaces and digital experiences. I particularly appreciated how he leveraged diverse research and user testing methods to navigate an evolving digital landscape."
Bryce Lumsden
Digital Interaction Designer
" Rory is great to work with - he brings fresh ideas, reliability, and positive energy to every project. He makes you feel truly heard and always offers thoughtful, insightful feedback. Collaborating with him is a pleasure; it's rare to find someone so hardworking, driven, and genuinely invested in doing great work."